+15% Increase in Trial Joining Rates
+5% Rise in Trial Completion Rates
+15% Revenue Increase
“With the automation of trial reminders, our sales teams can now dedicate more time to relationship building, while our teachers are equipped with richer context to personalize each lesson. The results speak for themselves, with improved engagement and satisfaction across the board.”
— Shivam Sharma, Associate Product Manager, BrightChamps
About BrightChamps
BrightChamps is one of the fastest-growing EdTech companies in the world. With operations across 30+ countries, they teach coding, robotics, financial literacy, and STEM skills to over a million children.
BrightChamps’ growth engine is simple but powerful: let parents and children experience a free trial class, then show them how personalized learning can transform skill-building. That trial is the heartbeat of their business.
However, as the company scaled globally, the process of reminding parents, qualifying leads, and following up around trial classes became a major opportunity for optimization.
Sales teams spent countless hours making repetitive reminder calls. Instructors often began trial classes with limited context about each student, making personalization harder. The growing volume of leads also created untapped opportunities for re-engagement campaigns—especially as sales teams prioritized new opportunities.
“We wanted our salespeople focused on building relationships and closing opportunities, rather than dedicating time to trial reminders,” recalls Shivam Sharma, Associate Product Manager at BrightChamps.
“And we wanted teachers to have more context so the first class felt personal from the start.”
From Manual Reminders to AI Agents
What stood out to the BrightChamps team was how quickly Voice AI agents became usable. Prompts could be adjusted instantly, voices could be swapped or fine-tuned, and there was no need for complex coding.
Within weeks, Voice AI was running live calls—reminding parents to attend trial classes, collecting background details for lead qualification, and re-engaging past leads who had shown interest but hadn’t converted. Even for paying customers, AI agents reactivated inactive learners.
The approach was simple: single-prompt agents, continuously refined through real recordings and real outcomes. The impact was immediate.
“The ability to customize our agents was a major advantage. With adjustments in temperature, pronunciations, multiple voices—the call quality improved significantly. This allowed our team to dedicate more time to building meaningful connections and closing deals.”
— Shivam Sharma
Results That Changed the Trajectory
With Voice AI, BrightChamps turned operational overhead into a consistent growth driver.
- ~15% increase in trial joining rates
- ~5% rise in trial completion rates
- 10–15% of monthly revenue now driven by re-engagement campaigns
Beyond the metrics, the biggest transformation was consistency. AI agents delivered the same high-quality outreach—every time, at scale. Each call became predictable, reliable, and always on-brand.
Teachers received better-prepared students, trial completion rose, and leadership gained confidence in scaling the model worldwide.
“The consistency of calls was no longer influenced by individual factors, ensuring every interaction was of the highest quality.”
Evolving the Experience
The rollout quickly gained internal support.
Sales teams were thrilled to spend less time on repetitive calls and more time closing deals.
Teachers appreciated receiving richer context about students before each trial, allowing them to personalize lessons and boost conversions.
The outcome was simple but powerful: happier teams, more engaged families, and better business results.
“With the automation of trial reminders, our sales teams can now dedicate more time to relationship building, while our teachers are equipped with richer context to personalize each lesson. The results speak for themselves.”
— Shivam Sharma
Building for the Next Stage of Growth
For BrightChamps, Voice AI began as a way to automate reminders. It quickly evolved into a foundation for global scalability.
By turning trial calls into a reliable, repeatable engine, BrightChamps unlocked new revenue, improved sales productivity, and elevated the parent experience across continents.
The company’s next steps include expanding:
- Inbound AI calling for parent inquiries
- Real-time warm transfers to sales reps
- Localized phone numbers for regional trust
Combined with Voice AI’s upcoming QA tools, BrightChamps will soon manage conversations at a global scale while maintaining exceptional quality in every interaction.
“Voice AI has become more than a vendor—it’s a part of our strategy to expand globally, build trust with parents, and power the next stage of growth in EdTech.”
Key Takeaways
1. Automate Repetition to Empower Humans
AI took over repetitive reminders so sales teams could focus on relationship building and conversions.
2. Consistency Drives Trust
Every parent interaction is now handled with the same quality, tone, and clarity—improving brand trust globally.
3. Personalization Scales with AI
Teachers receive richer context before each trial, helping them personalize lessons and increase conversions.
4. Speed and Flexibility Matter
Customizable AI agents went live within weeks, with rapid iteration on prompts, flows, and voices.
5. A Foundation for Global Scale
Voice AI is now central to BrightChamps’ global expansion—bridging communication, culture, and customer experience.
Conclusion
BrightChamps used Voice AI to transform their sales and trial reminder workflows into a scalable, automated system that enhances both efficiency and experience.
The result: a more productive sales team, better-prepared teachers, and stronger engagement with families worldwide.
+15% trial join rate
+5% trial completion
+15% revenue growth
Voice AI has become an integral part of BrightChamps’ strategy—helping them grow smarter, faster, and globally.
.avif)
