How ISpeedToLead Cut Response Times and Scaled to 24/7 Lead Coverage with a Voice AI Certified Partner

20x Faster Lead Response Time

+40% Call-to-Meeting Booking Rate

20–30 Demos Booked Weekly by AI

“Instead of hiring, you know, 10 to 20 different agents, we thought that implementing AI will be good for our business… we use both AI and people to achieve maximum coverage… AI is used for all the hours where guys are busy on demos.”
— Yuri Saiko, Founder

About

ISpeedToLead is a real estate lead generation marketplace that connects motivated sellers with real estate investors across the U.S. Their platform drives continuous, 24/7 inbound sign-ups from advertising campaigns that never stop running. This constant lead flow doesn’t pause on weekends or holidays, creating a major challenge in keeping up with outreach response times.

Yuri Saiko, Head of Sales, knew that SDR headcount alone wouldn’t scale to meet the demand.

“We spend significant amount of money on user generation, on different ads for people to join our platform, and we never stop them. So, we have users that are coming 24/7, including holidays. So, making sure that we have 24/7 coverage is another set of issues when you try to hire people, agents, SDRs and to achieve all that.”

ISpeedToLead wanted to ensure no seller lead went untouched and no high-intent contact was lost due to delay. That’s when they turned to Voice AI and worked with a Voice AI Certified Partner, Kevin Hogan, to build an outbound AI calling system tailored to their unique needs.

About Voice AI Certified Partners

Voice AI Certified Partners are trained implementation experts vetted by Voice AI to help businesses design, launch, and optimize AI voice agents on the platform. Certified Partners bring hands-on experience needed to turn powerful AI calls and SMS automation into real business outcomes—without taxing internal teams.

“We know businesses don't just have extra engineers or automation experts lying around, so with our Certified Partners we created a way for any business to unlock the power of voice agents without any hassle.”

For ISpeedToLead, partnering with Target Dial, a Certified Partner, made it possible to build a fully integrated, outbound AI call system in just weeks.

Target Dial specializes in building AI voice agents for customer service and sales teams that handle routine inbound support, outbound follow-up, and lead reactivation across the customer lifecycle. Their expertise helped ISpeedToLead elevate their sales communication workflow to launch fast, connect faster, and scale lead coverage—all without expanding headcount.

At a Glance

Partnered with Voice AI Certified Partner to implement outbound AI calling workflows
Reduced average lead response time from 100 minutes to under 5 minutes
Booked 20–30 sales demos weekly with AI-driven outbound calls
Integrated with Zoho, GoHighLevel, Calendly, and Make.com
Gained 24/7 lead coverage without growing SDR headcount

Use Case 1: Instant Outbound Lead Follow-Up

ISpeedToLead’s top priority was speed-to-lead. Human reps were unable to call back leads within the critical first minutes due to demo overload, shift gaps, and time zone constraints.

With Voice AI, they launched a 24/7 outbound voice agent that automatically places a call the moment a new seller signs up.

“We got to five minutes with AI… we achieved what we wanted to do in a very fast way.”

The AI voice agent asks a core qualification question—how many deals the prospect has closed—and triggers downstream automations based on the response.
For higher-value sellers, the agent sends a Calendly link via SMS and walks them through scheduling a live demo with the sales team.

Results:

Outbound calls placed within 2 minutes of form submission
AI asks only essential questions to route leads properly
Booking links sent directly via SMS when appropriate

This real-time follow-up flow created measurable improvement in lead contact and demo conversion.

Use Case 2: Seamless CRM & Automation Integration

One of the biggest wins came from Kevin Hogan’s Certified Partner implementation, which connected Voice AI to ISpeedToLead’s full tech stack:

Zoho — tracks lead records and outcomes
GoHighLevel — triggers post-call text/email sequences
Make.com — manages real-time automation and webhook routing
Calendly — simplifies demo scheduling from AI calls

Calls, texts, and emails are now fully synced across systems. Leads who don’t pick up the first AI call are automatically recontacted through another channel, while engaged leads are routed instantly.

This full-system automation keeps the human sales team focused on closing deals, not chasing leads, while optimizing efficiency across the process.

Use Case 3: Scalable Coverage for Nights, Weekends, and Demos

Before Voice AI, coverage dropped dramatically outside of business hours or when SDRs were mid-demo. AI agents now fill those gaps, stepping in automatically when human reps aren’t available—ensuring leads are never left waiting.

“Instead of hiring, you know, 10 to 20 different agents, we thought that implementing AI will be good for our business… we use both AI and people to achieve maximum coverage… AI is used for all the hours where guys are busy on demos.”

Key Outcomes:

20–30 qualified demos booked weekly by AI
Lead response time compressed to under 5 minutes, regardless of time or day
Seamless transition between human and AI coverage for 24/7 responsiveness

This flexible model increased conversion opportunities and lead engagement, especially during off-hours and peak demo times.

Implementation & Partner Experience

The project took roughly one month from initial scoping to launch. Yuri credited Kevin Hogan’s engineering background and partner expertise for making the process smooth and fast.

“Kevin is probably the smartest one I’ve worked with. I need to tell him the least for him to get stuff done.”

Key Implementation Steps:

Providing access to CRM and lead forms
Collaborating on call scripts, demo routing, and follow-up messaging
Configuring AI trigger logic and QA dashboards
Running a short beta and refining flows based on real-world results

Voice AI’s Impact

Lead response time: Reduced from 100 minutes to under 5 minutes
20–30 qualified demos booked weekly via AI calls
+40% call-to-meeting booking rate (CRM verified)
24/7 lead coverage achieved without expanding headcount
End-to-end automation across Zoho, GoHighLevel, Make.com, and Calendly
Full automation achieved within one month using a Certified Partner

Yuri highlighted both the affordability and impact of implementing Voice AI:

“It's a very affordable way of giving a shot to potentially, hey maybe for your business it will really 10x it. I mean in our case—it did.”

Takeaways

1. Use Certified Partners to Move Fast

Partnering with a Voice AI Certified Partner like Kevin Hogan allowed ISpeedToLead to go live in a month—handling advanced integrations with zero internal engineering effort.

“You’re not getting someone who watched a YouTube tutorial and started selling AI. You’re getting someone with an engineering background who’s built complex systems before.”

2. Don’t Overcomplicate Qualification

A single question—like how many deals a seller has closed—was enough to intelligently segment and route leads. Simplicity accelerates results.

3. Use AI to Extend Human Coverage, Not Replace It

Voice AI wasn’t a headcount replacement—it was a way to ensure fast contact, smarter routing, and enhanced productivity for human reps.

Conclusion

Voice AI gave ISpeedToLead a scalable, intelligent voice automation system capable of matching the speed and volume of their 24/7 lead generation machine.
With expert implementation from a Certified Partner, ISpeedToLead launched quickly, achieved measurable gains, and now runs continuous lead engagement—day or night—without increasing staff.

Key Results: